DON'T use a full coverage foundation
This is a very common thing I see in many tutorials, a full coverage foundation with the freckles on top. Sure this can look good for photoshoots where the freckles need to stand out alone, but for everyday, it doesn't seem to work. Most people add freckles to create a more youthful and natural look to their face, and by wearing a full coverage foundation you won't be able to achieve that. It also doesn't make sense since a lot of full coverage foundations would cover up freckles, making it seem a lot more fake. Stick to something between the light-medium coverage as it would make them look a whole lot more believable.
DON'T over do the amount
DO make sure you use the correct colour
Choosing the correct colour of your freckles is vital to achieving the most natural look possible, this is completely dependent on your skin tone though. Begin with using your natural hair colour as a guide to how dark your freckles should be. For example, those with red hair tend to get freckles frequently that are brown with a red/gingery undertone, while those with very fair hair would get ones that are more on the brown/taupe side. Take into account the colour you use for your brows as well, lighter eyebrows means lighter freckles. Start of light and gradually get darker to suit your skin tone. If you're wanting to create an even more natural look, have 3 shades of brown to use to create the freckles, begin with the lighter colour on the majority of the face and add darker ones to areas such as the nose and cheeks. Add only a few spots of the brown to the face so it doesn't seem overdone.
DO use the correct tools
Now because there are so many ways to create the freckles it is important to use the correct tools and products. The main 2 products people use are a brown pencil, or an eyeshadow. Both of these are good to use but I would personally prefer a matte eyeshadow and a brush.
One of the best brushes to use is the ZOEVA 315 Fine Liner brush. It creates accurate dots for those freckles but still allows it looking soft and not too harsh. Although not my personal preference, when using a pencil, i recommend an eyebrow pencil instead of a regular eyeliner pencil. The reason being is that eyebrow pencils are formulated differently and wouldn't come across too harsh on the skin. They also come in a wide range of natural colours which would narrow down the search when finding the colour. Just make sure to sharpen it regularly before applying, as using a blunt pencil can make the freckles smudge.
Also make sure to go over the top of your freckles with a bit of power on a brush or sponge to lighten them and make it seem more with your skin. This step is vital to make them seem a lot more natural.
DON'T neglect your forehead and chin
In my opinion, this is one of the most important steps when creating the freckle look, not putting any on your forehead or chin. Yes it is common to have the majority of the freckles on the chin and cheek area, but by not putting any at all on anywhere else on the face would really make it seem less believable.
This is most important if your face has 0 freckles at all, by just putting even a couple of dots on other areas of your face, it would really enhance the look and make it appear a lot more natural. Trust me, it works.
(I do have some freckles, but majority I did add to my face)
Have a lovely day guys,
love Em xoxo